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Industry's First Free App Framework for Apple TV Opens the tvOS Ecosystem to Video Content; Furthering the Company's 'JW Everywhere' Mission
NEW YORK – Feb. 18, 2016 – JW Player, a leading digital and mobile video platform and player company, today announces its Apple TV App Builder, a new open-source product within the JW platform. The Apple TV App Builder enables JW Player customers to develop a customized app for new Apple TV devices (fourth generation) with no coding, minimal configuration, and no additional cost. This solution is the industry's first free app framework for Apple TV, and the newest addition to JW Player's suite of video products.
Tasting Table, the award-winning digital epicurean media brand, is the first customer to leverage the Apple TV App Builder to develop a customized app. Tasting Table has a robust video inventory of more than 250 food and drink-focused videos, and produces 30 new videos per month for its 8MM+ member community. Tasting Table's original video programming features cooking demos, chef interviews, recipe videos, and more.
Using JW Player's solution, Tasting Table worked with JW Player to create a tvOS app ready for approval by Apple in under 24 hours. The company's full content library debuted as a featured app in the Apple TV store.
'Video has always been a mainstay of our content strategy, but with the creation of our in-house Content Studio and our recent push this past November to produce even more video, we knew we wanted to get our new content to an even broader audience. JW Player was already helping us seamlessly stream video to our website, so when it came time to identify a technology provider to help us build an app for Apple TV, it was the natural choice,' says Rohit Gupta, Director of Product, TastingTable.com. 'JW Player's Apple TV App Builder allowed us to go from no tvOS presence to a fully-branded app ready for final approval by Apple overnight, with only minimal resources required from our in-house team.'
The history and global activity of Jehovah’s Witnesses come to life in documentaries and replays of recent spiritual events. Audio programs include dramatizations of Bible events, as well as piano, orchestral, and choral renditions of Christian music. Available on Amazon Fire TV and on the web at tv.jw.org.
- When you upgrade your Apple TV to tvOS 10.1, the Movies and TV Shows apps turn into a single TV app that provides a new experience—and changes the behavior of a button on the Siri remote.
- A friend who is familiar with Apple TV or JW Broadcasting may be able to help you. If your question has to do with your Apple TV device or account, visit Apple’s online support. If you are having issues with the JW Broadcasting app, please contact our nearest branch office.
- JW Player, the digital and mobile video platform and player, has unveiled its Apple TV App Builder, a new open-source product within the JW platform. The Apple TV App Builder enables JW Player customers to develop a customised app for new Apple TV devices (fourth generation) with no coding, minimal configuration, and no additional cost.
- JW Showcase for Apple TV This app enables you to easily put your JW Player-hosted video content on the new Apple TV® with no coding and minimal configuration. It works with any JW Player edition, from Free to Enterprise (note that usage will count against your monthly JW streaming limits).
The Apple TV App Builder is available to all levels of JW Platform customers, including the free version. This makes it a significantly more affordable option than competitive offerings on the market. The solution works by automatically populating content from a customer's JW Player Dashboard to push videos, titles, descriptions, and images directly to the customer's Apple TV app playlist. The product allows for fully customizable design and branding, basic playback analytics reporting to the JW Player Dashboard, and playback of HLS video content from JW Platform and external URLs.
'Being ubiquitous in today's media environment is a necessity for any content creator. Previous versions of Apple TV were an invitation-only development system for publishers and brands, but with the release of the new device and accompanying tvOS SDK, we were able to create a simple but beautiful product that enables publishers of any size or budget to get their content onto Apple TV,' says Jeroen Wijering, Co-Founder and Head of Product at JW Player. 'Our mission is to enable our customers to publish their content on virtually any screen, and this product is the latest step towards that vision.'
This is JW Player's first major new product offering following its $20M Series D funding. The Apple TV App Builder joins JW Player's product suite, including JW Player 7, the world's fastest video player, and the company's mobile SDKs for iOS and Android. These products come together to power 'JW Everywhere,' an initiative designed to allow customers to publish their content on virtually any screen within their strategic mix.
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Disk graph 2 1 15 inch. About Tasting Table
Tasting Table is the award-winning digital media company for savvy food and drink enthusiasts. TT tours the world of food and drink with the people who shape it—from chefs to mixologists, artisans to international tastemakers and beyond. TT's daily mission is to inspire its smart, stylish community of 8+ million epicureans to live deliciously through expert editorial content, lush photography and original video programming across multiple platforms online and off. Visit www.tastingtable.com to join the conversation.
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This week, Apple started taking pre-orders for the new Apple TV. Previously, the devices had only been available to developers.
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Shortly after the Apple TV announcement in September, I received my developer device from Apple. Like most people, I have been very impressed with the device and development environment, but have found some crucial functionality missing from the new tvOS. But more on that in a minute.
After years in the market, Apple is finally taking Apple TV seriously--it is no longer a “hobby” as Steve Jobs famously called the first version of the device. The hardware is more powerful, the remote control includes new touch and gaming capabilities, and Siri has been added to make content discover as easy as saying, “Find movies starring Bradley Cooper.”
Most importantly for JW Player, however, Apple has created tvOS, a modified version of iOS. In previous generations of Apple TV, app development was by invitation and generally only to large services like Netflix and Disney. With the new Apple TV and tvOS, any developer is able to create Apple TV apps in XCode and make them available in the App Store.
First of all some technical details that we think worth mentioning:
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- The most exciting news is tvOS is based on iOS, which for developers mean there is very little additional education required. Any developer who has iOS experience can jump right in and start developing tvOS apps.
- TVML (TV Markup Language) is a new markup language introduced in tvOS. It allows developers and not-so-technical folks to create Apple TV application screens using highly customizable templates.
- In addition to traditional apps, tvOS also supports an interesting client-server app architecture that leverages web platform technologies. A native client app is still installed on the Apple TV, but it’s basically just a shell to host a JavaScript “launcher” file, which fetches additional JavaScript, TVML and other data over HTTP to build the screens that are presented to the user. This is really powerful because it enables you to update your app’s internals at any time without requiring a refresh of your app package in the App Store and a software update on the user’s Apple TV.
- Televisions don’t have touch user interfaces, so Apple has introduced a new type of interaction in tvOS called Focus. Focus represents one element on the screen that is, well..in focus. In other words, as the user swipes on the touch area of the new Apple TV remote, focus jumps from one element to another, allowing the user to highlight an element on screen and select it.
- As I already mentioned, the new Apple TV has Siri, and navigation using Siri is even more powerful than navigation using Focus. Apple recently announced that all Apple TV applications must support Siri to get approved for the App Store (perhaps bad news for people like me whose Russian accents seem to confuse Siri).
Are there any iOS features we won’t see in Apple TV? Absolutely. Some things a developer must keep in mind in iOS development are irrelevant for tvOS:
- There is no portrait to landscape rotation handling (you are not planning to rotate your TV, are you?)
- There is only one screen size, which saves us a lot of time. All iOS developers know the pain of tweaking autolayout constraints for different iPhone and iPad screen sizes.
Now, for what’s missing. An important omission for us here at JW Player: WebKit. We put a lot of time and effort into writing reusable code. Not just “reusable” in the usual sense, but reusable in cross-platform manner. There are big chunks of code in our iOS and Android SDKs we adopted from JW Player for web. For instance, our iOS SDK uses the same parsing algorithms for closed captions and VAST advertisement tags as our HTML5 JW Player. We also reuse the same CSS skinning model, which helps our customers implement a consistent look and feel on both web and mobile platforms. The absence of WebKit makes it impossible for us to reuse our HTML and CSS code on tvOS. But there is so much other great stuff in tvOS, we can work around the WebKit limitation.
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We’re very excited about the new Apple TV. It’s more open development model will allow us to create a solution that enables our JW Platform customers to get their content on Apple TV quickly and affordably, with little to no app coding required. We’re refining our product plans for Apple TV, so stay tuned for more details!
Max Mikheyenko, Lead Software Engineer, JW Player